Roofus Australia is an art and homewares brand reflecting the bold energy and spirit of the Australian landscape.
Cate Broadbent is a senior creative with 25+ years experience in design and advertising in Melbourne, Sydney and London.
Needing a bigger canvas – and seeing nothing out there like the images popping in her brain – she set out to reinvent Australiana in a fresh, contemporary way. Joining forces with husband John, she formed Roofus Australia and launched a new style dubbed 'Pop Australiana'.
Roofus is a derivative of the latin name for red kangaroo Macropus Rufus. Like the rest of the brand, a fresh take on Australiana!